This hair treatment makes your hair regain its energy, smoothness & elasticity. Leave it on your mask after wash for 5 to 10 minutes and rinse off, it gives you the premium feeling & smelling of hair all day long Shiseido Fino Premium Touch Hair Mask is the perfect hair care products for damaged dry hair by weather changes and UV-ray and color/perm treated hair. It is formulated with royal jelly EX to moisturize, PCA (Parachloroamphetamine) to strengthen, and Lipidure EX to repair, leaving your hair nourished shiny hair